Breaking scale of a trillion of China's technology-based consumer durable goods

 Financial crisis, government regulation and control policy in China under the guidance of the first economic recovery in 2009, and the trade-through, including home appliances such as a series of policies to stimulate domestic demand boost the consumer durables market. In the world economy in 2010 against the backdrop of a full recovery, relying on the continuation of the policy and the trade-driven appliances to the countryside, the Chinese consumer durable goods in the market as a whole continued to rise.

we will through a series of analysis and forecast of the 2010 technology-based consumer durable market review of market trends and to make Outlook 2011 for the industry's understanding of reference. Technology-based consumer durable goods including appliances (such as black appliances, white goods, small appliances, etc.), digital electronic products (such as digital cameras, digital cameras, MP3 / 4, etc.), IT products (such as notebook computers, desktop computers, printers, etc.) and communication products (such as mobile phones, telephones, etc.) and electric shavers and other products.


Figure 1

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according to GfK (GfK China) National retail data projected in 2010, total retail sales of China's technology-based consumer durable goods up to 1.02 trillion yuan, 844.2 billion yuan and in 2009 an increase of 21%, significantly higher than the 2009 growth rate of 7% year on year, as shown in Figure 1 . In 2010, a full recovery of the Chinese economy and policy driven, the Chinese technical consumer durables market in the more prosperous scene.

which products the market technology-based consumer durables in China the largest contribution to the overall market growth? To this end, we focus on selected 10 kinds of products, which accounted for 10 kinds of products sold off the entire amount of durable consumer goods 68% of the market, they are LCD TVs, mobile phones, refrigerators, washing machines, air conditioners, laptops, desktop computers , digital cameras, digital cameras and men, electric shaver.


Figure 2

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notebook computers, LCD TVs and washing machines market has become durable consumer goods market growth, contribution to the overall market growth is also greatest.

Second, the LCD TV market in 2010 with annual sales of 1,278 billion yuan, a growth rate of 36%, ranked second on the growth of the consumer durables market, play an important role in driving.

again, washing machine market in 2010, sales of 419 billion yuan, a growth rate of 35%, year on year growth of 10 products ranked third, of the market Growth inferior to LCD TV.